Loxo pricing in 2026: all plans, costs, and what agencies actually pay
Competitors Pricing
Chris Allen
TL;DR
Loxo now runs three tiers: Core at $149/user/month (billed annually), Professional at $199/user/month (billed annually), and Enterprise, custom-quoted. Loxo no longer offers a free plan - new users get a 7-day free trial instead.
Multiple verified Capterra reviewers also report automatic 5% annual price increases built into contracts (source), so the rate you sign at year one isn’t the rate you’ll pay in year three.
If your agency needs a combined ATS and CRM without the sourcing database overhead, book a call to see how Happlicant compares at $69 per user per month with no annual price escalation.
Loxo pricing starts at $149 per user per month (billed annually) for the Core plan, or $199 per user per month (billed annually) for the Professional plan, and requires a sales conversation for Enterprise. Loxo no longer offers a free plan; new users instead get a 7-day free trial.
Multiple Capterra reviewers also report automatic 5% annual price increases written into contracts (verified Capterra review), meaning the cost you sign up for today is not the cost you’ll pay in year two or three.
Loxo positions itself as a Talent Intelligence Platform, an all-in-one system combining ATS, Recruiting CRM, AI sourcing from an 850M+ profile talent graph, multi-channel outreach, and analytics. For agencies that genuinely use all of those capabilities, it can replace several separate tools. For agencies that don’t, the pricing reflects features they’re paying for but not fully using.
If you’re a boutique or perm-focused agency evaluating Loxo primarily as an ATS and CRM, without needing the sourcing database, it’s worth knowing upfront that Happlicant covers that exact workflow at $69 per user per month (quarterly) with no annual price increases and no sales call required.
But if Loxo’s AI sourcing capabilities are central to your evaluation, read on. This guide breaks down every tier honestly so you can make the right call.
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Loxo pricing breakdown by plan
Core plan, $149/user/month (billed annually)
Loxo discontinued its free plan. The Core plan is now the entry point, giving your whole team the full ATS and Recruiting CRM. It includes:
Full ATS and Recruiting CRM
AI search
Unlimited jobs, candidates, and companies
Pipelines and activity tracking
Reporting and email/calendar sync
Chrome extension and candidate importing
What it doesn’t include: Loxo Source (the 850M+ talent graph), Full Agentic Mode, AI Chat, and API access - those are reserved for the Professional plan.
For agencies that need a full ATS and CRM without Loxo’s AI sourcing suite, Core covers the day-to-day workflow at a meaningfully lower price than Professional. Annual billing saves roughly 25% versus month-to-month. For a five-person agency on annual billing, that’s $8,940 per year, before any add-ons. For context, the same five-person team on Happlicant pays $4,140 per year on the quarterly plan, with automation, AI resume parsing, campaign sequencing, and analytics all included.
New users get a 7-day free trial of the full Professional platform, a genuine trial of Loxo’s AI sourcing and outreach capabilities before deciding whether to upgrade.
Professional plan, $199/user/month (billed annually)
The Professional plan is where Loxo’s AI sourcing (Loxo Source, an 850M+ profile talent graph), Full Agentic Mode, a living database with Data Agents, and AI Chat become available, along with 2,500 pooled credits per user per month for unlocking contact information and shortlists, plus API access. It’s the tier most agency recruiters are actually evaluating when they consider Loxo as a sourcing and outreach platform, not just an ATS. For a five-person agency on annual billing, that’s $11,940 per year before any add-ons - compared to $4,140 per year for the same team on Happlicant’s quarterly plan.
Enterprise plan, custom pricing (contact sales)
The Enterprise plan adds SSO/SAML, advanced governance, advanced roles and permissions, and a dedicated success team with priority support. Pricing is entirely custom and requires direct engagement with the sales team. There are no third-party pricing signals specific to Enterprise available on public review platforms.
The costs that don’t appear on the pricing page
The headline per-user rate is only part of what agencies actually pay. Based on verified user reports from Capterra and G2, these are the additional costs worth knowing before signing.
5% automatic annual price increases. Multiple independent Capterra reviewers flag automatic annual price increases of approximately 5% written into Loxo contracts. One verified Capterra reviewer, a managing partner at a recruiting firm, described the platform as expensive for what it delivers given the 5% yearly increases and integration costs. On a five-person Core team paying $8,940 in year one, that’s $9,387 in year two and $9,856 in year three, a compounding increase that adds up meaningfully over a multi-year relationship. Happlicant doesn’t build automatic price increases into contracts, the rate you sign up at is the rate you keep.
Contact credit costs. Loxo’s Professional plan includes 2,500 credits per user per month, pooled across the team, for unlocking contact information such as phone numbers and verified emails, and Loxo sells credit boosts as add-ons. Agencies that rely heavily on direct outreach to passive candidates should clarify credit costs in any sales conversation.
Integration fees. Multiple G2 reviewers describe Loxo’s third-party integrations as requiring paid add-ons or custom development work for some connections. Agencies relying on specific HRIS, job board, or communication integrations should verify whether those are included in the base plan or priced separately.
Data migration. Loxo lists free migration for teams of three or more seats. Ask exactly what that covers, since it may be little more than a basic CSV import. If your team is smaller, or your data is complex, confirm the cost and scope of moving candidate records from an existing ATS before signing.
Cancellation friction. At least one Capterra reviewer documented significant difficulty cancelling their Loxo subscription, requiring multiple follow-ups over an extended period before receiving a response. This is an outlier in the review set, but worth knowing before committing to an annual contract.
What Loxo users actually say about pricing
Loxo holds a 4.6/5 rating on both G2 (161 reviews) and Capterra (128 reviews), solid scores that reflect genuine product quality, particularly around sourcing and ATS functionality.
The pricing-specific feedback follows a consistent pattern. Users who primarily use Loxo as an ATS and sourcing tool tend to find the value defensible. Users who expected a more fully developed CRM layer, comparable to purpose-built CRM platforms, tend to feel the price doesn’t match the execution.
Reviewers describe the CRM as feeling bolted on rather than core to the platform, with automated campaigns coming across as limited. Other feedback points to price increases outpacing what the CRM and resume-formatting tools actually deliver.
The ATS and LinkedIn sourcing integration earn consistent praise; the CRM, resume formatting, and client delivery tools draw the most consistent criticism in the context of whether the pricing is justified.
Loxo’s sourcing database is the feature most frequently cited as a genuine differentiator: an 850M+ profile talent graph with verified contact data is meaningfully more extensive than what most ATS platforms offer.
For agencies whose primary constraint is outbound sourcing volume in the US market, that database is what drives the value calculation. Agencies sourcing heavily outside North America report the database quality drops materially in international markets.
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How Loxo pricing compares
Platform | Starting Paid Price | Pricing Model | Free Trial | Annual Increases? |
|---|---|---|---|---|
Loxo | $149/user/mo (annual) | Published for Core & Professional, custom above | 7 days (Professional features) | ~5% reported |
Happlicant | $69/user/mo (quarterly), $75/mo (monthly) | Fully published, flat | 7 days | None |
Recruit CRM | $79/user/mo (annual), full breakdown | Fully published, tiered | 30 days | Not reported |
Bullhorn | From $99/user/mo (Starter), higher tiers custom (full breakdown) | Starter published, higher tiers custom | No | Increases reported by some users (iSmartRecruit review) |
The pricing gap between Loxo’s Core plan and Happlicant is substantial. A five-person agency on Loxo Core pays $8,940 per year before any add-ons or annual increases.
The same team on Happlicant’s quarterly plan pays $4,140 per year, $4,800 less annually, with automation, AI resume parsing, analytics, LinkedIn Chrome extension sourcing, and campaign sequencing all included at that per-user rate, with no annual price escalation.
The honest trade-off: Loxo’s 850M+ profile sourcing database has no direct equivalent in Happlicant. If outbound sourcing from a large candidate database is the central use case, that capability is Loxo-specific.
If the primary need is a combined ATS and CRM with automation, outreach campaigns, and pipeline management for perm or boutique agency work, without the sourcing database overhead, Happlicant covers that model at a significantly lower and fully predictable cost.
Is Loxo worth the price?
For agencies where outbound sourcing volume is the primary constraint and the US candidate market is the primary geography, Loxo’s sourcing database is a genuine asset that can justify the Core plan cost on its own. The ATS functionality is solid, and the 7-day free trial is a meaningful way for solo recruiters to evaluate the platform before committing.
The value calculation gets harder at scale. At $149 per user per month plus 5% annual increases, a growing team’s annual Loxo cost compounds quickly. Professional tier pricing ($199/user/month, billed annually) adds another meaningful step up.
And the CRM layer, which agencies increasingly need to manage client relationships alongside candidate pipelines, is the part of the platform where user reviews are most consistently critical.
If your agency’s core need is a combined ATS and CRM with automation, outreach campaigns, AI resume parsing, and pipeline management, without the sourcing database, Happlicant is worth a conversation before committing to Loxo’s pricing. At $69 per user per month quarterly with everything included and no annual price escalation, it covers the day-to-day workflow most perm and boutique agencies actually need at less than half the cost of Loxo Core. Book a call to see if Happlicant fits your agency.
The practical question to answer before any Loxo demo: how much of the platform will your team actually use? If the answer centres on the AI sourcing database at volume, Loxo earns its price. If the answer is ATS, CRM, and automation, Happlicant is the more honest fit.
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