Loxo pricing in 2026: all plans, costs, and what agencies actually pay
Chris Allen
TL;DR
Loxo runs four tiers: Free at $0 for one user, Basic at $169 to $209 per user per month, and Professional and Enterprise, both custom-quoted and typically reported in the $250 to $400 per user per month range for Professional.
Multiple verified Capterra reviewers also report automatic 5% annual price increases built into contracts (source), so the rate you sign at year one isn't the rate you'll pay in year three.
If your agency needs a combined ATS and CRM without the sourcing database overhead, book a call to see how Happlicant compares at $69 per user per month with no annual price escalation.
Loxo pricing starts at $0 for a single user on its free plan, rises to $169 per user per month (annual) or $209 per user per month (monthly) for the Basic plan, and requires a sales conversation for Professional and Enterprise tiers.
Multiple Capterra reviewers also report automatic 5% annual price increases written into contracts (verified Capterra review), meaning the cost you sign up for today is not the cost you'll pay in year two or three.
Loxo positions itself as a Talent Intelligence Platform, an all-in-one system combining ATS, Recruiting CRM, AI sourcing from a database of 1.2 billion profiles, multi-channel outreach, and analytics. For agencies that genuinely use all of those capabilities, it can replace several separate tools. For agencies that don't, the pricing reflects features they're paying for but not fully using.
If you're a boutique or perm-focused agency evaluating Loxo primarily as an ATS and CRM, without needing the sourcing database, it's worth knowing upfront that Happlicant covers that exact workflow at $69 per user per month (quarterly) with no annual price increases and no sales call required.
But if Loxo's AI sourcing capabilities are central to your evaluation, read on. This guide breaks down every tier honestly so you can make the right call.
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Loxo pricing breakdown by plan
Free plan, $0 (1 user, forever)
Loxo's free tier is a genuine offering, not a demo. It gives a single user permanent access to the core ATS and Recruiting CRM with no time limit and no credit card required. It includes:
Applicant tracking system (ATS)
Recruiting CRM
Loxo Boost
Chrome extension and candidate importing
Unlimited jobs and projects
Optional access to personal contact information (purchased separately)
What it doesn't include: Sales CRM, resume parsing, analytics, reporting, technical support, or multiple users.
For a solo recruiter who needs a basic ATS and is willing to add contact data credits separately, the free tier is a usable entry point. For any team with two or more recruiters, the free plan is immediately too restrictive.
New free users also get 7 days of Professional feature access, a genuine trial of the platform's AI sourcing and outreach capabilities before deciding whether to upgrade.
Basic plan, $169/user/month (annual) or $209/user/month (monthly)
The Basic plan is Loxo's first paid tier and the only other plan with a published price. It adds everything the free tier is missing for agency use: Sales CRM, organic job board posting, multiple users, custom dashboards, analytics, resume parsing, technical support, and reporting.
Annual billing saves approximately 19% versus month-to-month. For a five-person agency on annual billing, that's $10,140 per year, before any contact credit purchases, add-ons, or the 5% annual renewal increase. For context, the same five-person team on Happlicant pays $4,140 per year on the quarterly plan, with automation, AI resume parsing, campaign sequencing, and analytics all included.
The Basic plan notably does not include Loxo's AI sourcing capabilities (Loxo Source), automated outreach campaigns, or generative AI features, those are locked behind the Professional tier.
For agencies evaluating Loxo specifically for its AI sourcing database, the Basic plan is not the plan that delivers that capability.
Professional plan, custom pricing (contact sales)
The Professional plan is where Loxo's AI sourcing, omni-channel outreach automation, and generative AI features become available. It's the tier most agency recruiters are actually evaluating when they consider Loxo as a sourcing and outreach platform, not just an ATS.
Loxo does not publish pricing for Professional. Based on independently researched third-party data, Professional contracts are reported to typically land between $250 and $400 per user per month depending on seat count and modules selected.
This is not confirmed by Loxo directly and should be verified in your own sales conversation.
Enterprise plan, custom pricing (contact sales)
The Enterprise plan adds maximum customisation, enterprise-grade security (SSO, SOC 2 Type II), and priority support. Pricing is entirely custom and requires direct engagement with the sales team. There are no third-party pricing signals specific to Enterprise available on public review platforms.
The costs that don't appear on the pricing page
The headline per-user rate is only part of what agencies actually pay. Based on verified user reports from Capterra and G2, these are the additional costs worth knowing before signing.
5% automatic annual price increases. Multiple independent Capterra reviewers flag automatic annual price increases of approximately 5% written into Loxo contracts. One verified Capterra reviewer, a managing partner at a recruiting firm, described the platform as expensive for what it delivers given the 5% yearly increases and integration costs. On a five-person Basic team paying $10,140 in year one, that's $10,647 in year two and $11,179 in year three, a compounding increase that adds up meaningfully over a multi-year relationship. Happlicant doesn't build automatic price increases into contracts, the rate you sign up at is the rate you keep.
Contact credit costs. Loxo's personal contact information (phone numbers, verified emails) is available as an optional add-on on the free tier and as a usage-based cost on paid plans. Pricing for credits is not published publicly and should be clarified in any sales conversation, particularly for agencies that rely heavily on direct outreach to passive candidates.
Integration fees. Multiple G2 reviewers describe Loxo's third-party integrations as requiring paid add-ons or custom development work for some connections. Agencies relying on specific HRIS, job board, or communication integrations should verify whether those are included in the base plan or priced separately.
Data migration. Moving candidate records from an existing ATS into Loxo involves a one-time migration process. The cost and scope of this should be confirmed before signing, as it is not covered under any published standard plan.
Cancellation friction. At least one Capterra reviewer documented significant difficulty cancelling their Loxo subscription, requiring multiple follow-ups over an extended period before receiving a response. This is an outlier in the review set, but worth knowing before committing to an annual contract.
What Loxo users actually say about pricing
Loxo holds a 4.6/5 rating on both G2 (161 reviews) and Capterra (128 reviews), solid scores that reflect genuine product quality, particularly around sourcing and ATS functionality.
The pricing-specific feedback follows a consistent pattern. Users who primarily use Loxo as an ATS and sourcing tool tend to find the value defensible. Users who expected a more fully developed CRM layer, comparable to purpose-built CRM platforms, tend to feel the price doesn't match the execution.
Reviewers describe the CRM as feeling bolted on rather than core to the platform, with automated campaigns coming across as limited. Other feedback points to price increases outpacing what the CRM and resume-formatting tools actually deliver.
The ATS and LinkedIn sourcing integration earn consistent praise; the CRM, resume formatting, and client delivery tools draw the most consistent criticism in the context of whether the pricing is justified.
Loxo's sourcing database is the feature most frequently cited as a genuine differentiator, a 1.2 billion profile database with verified contact data is meaningfully more extensive than what most ATS platforms offer.
For agencies whose primary constraint is outbound sourcing volume in the US market, that database is what drives the value calculation. Agencies sourcing heavily outside North America report the database quality drops materially in international markets.
How Loxo pricing compares
Platform | Starting Paid Price | Pricing Model | Free Trial | Annual Increases? |
|---|---|---|---|---|
Loxo | $169/user/mo (annual) | Published for Basic only, custom above | 7 days (Professional features) | ~5% reported |
Happlicant | $69/user/mo (quarterly), $75/mo (monthly) | Fully published, flat | 14 days | None |
Recruit CRM | $49/user/mo (annual), full breakdown | Fully published, tiered | Unlimited | Not reported |
Bullhorn | Custom quote only, typically $99/user/mo and up (full breakdown) | Custom quote only | No | ~20% reported (verified Capterra review) |
The pricing gap between Loxo's Basic plan and Happlicant is substantial. A five-person agency on Loxo Basic pays $10,140 per year before any add-ons or annual increases.
The same team on Happlicant's quarterly plan pays $4,140 per year, $6,000 less annually, with automation, AI resume parsing, analytics, LinkedIn Chrome extension sourcing, and campaign sequencing all included at that flat rate, with no annual price escalation.
The honest trade-off: Loxo's 1.2 billion profile sourcing database has no direct equivalent in Happlicant. If outbound sourcing from a large candidate database is the central use case, that capability is Loxo-specific.
If the primary need is a combined ATS and CRM with automation, outreach campaigns, and pipeline management for perm or boutique agency work, without the sourcing database overhead, Happlicant covers that model at a significantly lower and fully predictable cost.
Is Loxo worth the price?
For agencies where outbound sourcing volume is the primary constraint and the US candidate market is the primary geography, Loxo's sourcing database is a genuine asset that can justify the Basic plan cost on its own. The ATS functionality is solid, and the free tier is a meaningful entry point for solo recruiters evaluating the platform before committing.
The value calculation gets harder at scale. At $169 per user per month plus 5% annual increases, a growing team's annual Loxo cost compounds quickly. Professional tier pricing ($250 to $400 per user per month reported) adds another meaningful step up.
And the CRM layer, which agencies increasingly need to manage client relationships alongside candidate pipelines, is the part of the platform where user reviews are most consistently critical.
If your agency's core need is a combined ATS and CRM with automation, outreach campaigns, AI resume parsing, and pipeline management, without the sourcing database, Happlicant is worth a conversation before committing to Loxo's pricing. At $69 per user per month quarterly with everything included and no annual price escalation, it covers the day-to-day workflow most perm and boutique agencies actually need at less than half the cost of Loxo Basic. Book a call to see if Happlicant fits your agency.
The practical question to answer before any Loxo demo: how much of the platform will your team actually use? If the answer centres on the AI sourcing database at volume, Loxo earns its price. If the answer is ATS, CRM, and automation, Happlicant is the more honest fit.
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