Communication
Live
Email campaigns & sequencing
Build, schedule, and automate email campaigns for candidates and clients, keeping every follow-up organized inside Happlicant.
Email campaigns & sequencing feature review
Email Campaigns & Sequencing helps recruiters automate outreach without losing the personal touch. Create one-off campaigns or multi-step email sequences for candidate outreach, client business development, talent pipeline nurturing, and re-engagement.
Schedule emails, automate follow-ups, and decide exactly when each message should be sent. Add personalized variables like first name, company, or phone number so every email feels written specifically for the recipient.
Every email is automatically connected to your recruiting CRM, so conversations stay linked to candidates, clients, and your hiring pipeline. There's no need to switch between different email marketing tools and your recruiting software.
Whether you're an independent recruiter or a growing staffing agency, Campaigns & Sequencing helps you build consistent outreach, save time, and generate more conversations from one recruiting platform.
Email campaigns & sequencing key benefits
1
Automated follow-ups
Never miss another follow-up. Schedule emails in advance and let Happlicant automatically send reminders, check-ins, and outreach while you focus on recruiting.
2
Personalize every campaign
Use dynamic variables to automatically insert names, emails, phone-numbers and more. Send hundreds of personalized emails without writing each one individually.
3
Keep every conversation in one place
Every campaign is automatically linked to the relevant candidate or client profile, so your team always has a complete communication history inside Happlicant.
Jump on a quick demo call to see how this, and many other features, can save you time and help you grow your agency.
FAQs
How do I automate follow-up emails for candidates?
With Campaigns & Sequencing, you can schedule emails and create automated follow-up sequences that are sent without manual work. Every email is tracked and connected to the candidate profile inside Happlicant.
Can I send personalized email campaigns to multiple candidates at once?
Yes. Dynamic variables automatically insert information like first name, company, and phone number into every email, allowing you to personalize campaigns at scale.
Can I send email campaigns to clients as well as candidates?
Absolutely. Campaigns can be sent to both candidates and client contacts, making Happlicant useful for recruitment marketing, business development, and client relationship management.
Can I schedule recruitment email campaigns in advance?
Yes. You can send campaigns immediately or schedule them for a future date and time, helping you plan outreach without needing to be online.
Are email campaigns connected to my recruiting CRM?
Yes. Every campaign, reply, and email activity is automatically linked to the relevant candidate or client profile, giving you a complete communication history inside your recruiting CRM.
Email campaigns & sequencing: How-to guide
1. Create a new campaign
Navigate to Campaigns and click New Campaign.
Choose a campaign name, write your subject line, and start building your email. You can save drafts at any time before sending.
💡 Tip: Make sure you've connected your email account first. Campaigns are sent from your own email address.
2. Write and personalize your email
Write your email using the built-in editor.
Use Variables to automatically personalize emails with information like:
First name
Last name
Phone number
And more
This lets you send personalized emails to many recipients without editing each message manually.
3. Select your recipients
Choose the candidates or client contacts you want to include in your campaign.
You can select recipients directly from your CRM, or use filters to build highly targeted lists based on information such as:
Tags
Skills
Location
Job title
Company
Industry
Custom fields
And more
Once you've narrowed down your list, simply select your contacts and click Send Campaign.
Every recipient stays connected to their CRM profile, making it easy to keep track of conversations and future communication.
💡 Tip: Save time by filtering your database first - for example, send a campaign to every candidate tagged Customer Support, or reconnect with a specific talent pool in just a few clicks.
4. Schedule or send immediately
Ready to send?
Choose between:
Send now to start the campaign immediately.
Schedule for later to deliver emails on a specific date and time.
Scheduling helps you reach candidates and clients when they're most likely to engage.
5. Monitor your campaigns
After sending, return to Campaigns to monitor progress.
You'll be able to see campaign statuses like:
Draft
Scheduled
Sending
Sent
Failed
Open any campaign to review recipients, make updates, or duplicate it for future outreach.
Feeling stuck or unsure how to begin?
Our friendly support team is here to guide you through every step. Just drop us a line: support@happlicant.com
