
Consultancy
How to increase placement fees without losing clients
Chris Allen
Oct 12, 2025
TL;DR
Define your unique selling proposition to justify increasing fees
Showcase the impact of your services through case studies and success stories
Use data and examples to present fee increases as a reflection of value and market conditions
Anticipate objections and offer flexible payment terms or gradual increases
Leverage Happlicant's features for seamless communication, transparency, and client collaboration
Introduction: navigating fee increases while maintaining client relationships
Raising your placement fees can feel tricky. After all, you want to grow your revenue without shaking client trust. But here’s the thing: you may think it's just about charging more, but actually, it’s about showing why it’s worth it.
When you approach fee increases strategically, explain the “why” clearly, and back it up with actual results, the conversation shifts. Clients stop seeing it as just a price jump and start understanding the value behind it.
If your clients can see exactly what they’re paying for – and how your work creates real growth for their business – they’re much more likely to say yes with confidence. It’s less about defending your fees and more about owning your value.
Luckily, there are tools built specifically for independent recruiters and small agencies that can make this process easier. They can help you demonstrate value clearly through real-time data, performance tracking, and streamlined communication.
This positions you as a trusted strategic partner, making fee increases a natural and justifiable step forward.
Understanding the value of your services
To confidently raise your fees, start by clearly defining your unique selling proposition (USP).
Identify what sets your recruitment agency apart from competitors, and be specific. Maybe it’s your deep industry expertise, your strong network of top-tier talent, or an impressive track record of delivering results.
For example, instead of just saying you place candidates quickly, highlight something concrete: “ABC Recruitment has a 95% success rate in placing senior-level executives within the technology sector.” Clear, measurable proof like this gives clients a compelling reason to invest more in your services.
Also, demonstrate your deep understanding of the job market, industry trends, and the specific needs of your clients. One of the most powerful ways to do this is through case studies and success stories that demonstrate real impact.
For example: “XYZ Recruitment helped a startup client scale their team from 10 to 50 employees within six months, fueling their rapid growth and market success.” Tangible results like these give your clients confidence that higher fees come with higher value.
According to SHRM's Agency Fees Benchmarks, placement fees are typically 15%-30% of a candidate's first-year salary – with entry-level roles averaging 15-20%, mid-level at 20-25%, and executive positions at 25-30%.
Solo recruiters who articulate their specific value proposition see 22% higher retention of clients during fee increases compared to those who don't, as reported by TalentLeverage's 2025 Guide.
Effective communication strategies
When it comes to raising your fees, strong client relationships are key.
Get to know your clients inside out: their goals, pain points, and long-term vision. When they see that you’re invested in their success, you become more than a recruiter. You become a trusted partner.
Keep the lines open with regular check-ins to share updates, get feedback, and smooth out any bumps early. For your key clients, setting up quarterly business reviews is a smart move. It’s your chance to talk hiring plans, share market insights, and show the bigger picture of the value you bring.
That kind of partnership builds serious trust, and when it’s time to increase your fees, it feels like a natural next step, not a hard sell.
When it’s time to present a fee increase, how you frame the conversation matters just as much as the number itself. Back up your proposal with clear data, like average salaries for similar roles, the cost of attracting top talent, or metrics that prove your impact.
This kind of transparency builds trust and makes the decision easier for your clients.
OBS Business reports that 68% of clients accept fee increases when recruiters provide transparent data on market rates and support the raise by improving the product or service.
Another thing you need to remember is that smart recruiters should be able to anticipate the objections their clients may bring up. Think ahead about what clients might question and be ready with confident, empathetic responses that reinforce the long-term value of your partnership.
A little flexibility goes a long way here. Offering phased increases or flexible payment terms shows that you respect their budget while standing firm on your worth.
You might say something like, “We understand budgets are tight, which is why we’re proposing a gradual fee increase over the next six months to minimize the impact on your bottom line.”
That kind of message turns a potential roadblock into a collaborative conversation, making clients much more likely to stick with you and accept the increase.
Timing your fee increases
Before making any changes, get your facts straight. Take a close look at the market: demand trends, average salaries, and how fierce the competition is for top talent. When your decision is backed by solid data, clients are much more likely to understand and accept a fee increase.
You can even spell it out clearly: "With the rapid growth of the e-commerce industry, demand for experienced digital marketers has skyrocketed, making now an opportune time to adjust our placement fees for these roles."
Beyond market demand, zoom out and look at the bigger picture: economic trends, industry growth, and regional salary shifts.
When you bring clear, credible evidence to the table (whether it’s rising demand for niche skills or across-the-board salary increases) the conversation stops being emotional and starts being business-driven. This kind of transparency positions you as a strategic advisor your clients can trust.
Timing matters too. Align your fee increases with your clients’ budgeting and hiring cycles to make the process smoother.
Giving them plenty of notice shows respect for their planning and avoids catching them off guard. Many top agencies time their increases during Q4 planning, when clients are setting budgets for the coming year.
This makes the change feel collaborative instead of abrupt, and consistently leads to far higher acceptance rates than mid-year adjustments.
Leveraging Happlicant's features
Happlicant makes managing placement fees and client communication smooth and professional: exactly what you need when building trust with your clients and justifying your value.
With its built-in tools, you can easily track placement fees, generate invoices, and monitor payment status all in one place. The dashboard gives you a clear overview of pending and paid fees, to make sure no invoice slips through the cracks.
Of course, transparency goes a long way when discussing fees, and Happlicant know that. Its client portal makes it easy to share reports and insights directly with your clients. Giving them real-time access to their hiring progress and placement costs reinforces your commitment to transparency and builds confidence in your partnership.
These features are a life saver, and we're here to prove it.
We once had a client who was always late paying their placement fees – nothing malicious, of course, just disorganized. However, those delays were creating real cash flow headaches for us.
When we started using Happlicant’s automated invoice reminders and late payment notifications, everything changed. The reminders were polite but effective, and the client actually appreciated the nudge and the easy payment options through the portal.
Their payments became consistent, and we solved the issue without a single awkward conversation or damaging our relationship.
Apart from finances, the portal also centralizes all communication, document sharing, and progress tracking, cutting down on email clutter and keeping everything organized – while also saving you precious time by not having to keep switching between different tools.
And with Happlicant’s resume rebranding feature, you can present candidates in a polished, consistent format that reflects your clients’ branding.
Some agencies have even seen a 20% increase in interview invitations after implementing this feature, which is proof that smart presentation can make a real difference.
The key to successful fee increases: a strategic, client-focused approach
Increasing placement fees requires strategy: you need to balance your agency's financial goals with the needs and expectations of your clients.
The formula is simple: demonstrating the value of your services + communicating effectively + timing your fee increases carefully + making the most of Happlicant's features = successful placement fees increases, without losing clients.
So, keep monitoring your performance, gathering feedback, and making data-driven adjustments.
As a solo recruiter or small agency owner, it's essential to win clients without looking desperate, and increasing your fees in a thoughtful, client-focused manner can help you achieve just that.
By recruiting top talent on a budget and demonstrating the value you bring to the table, you can justify higher fees and build lasting partnerships with your clients.
It's a win-win situation for everyone.
See Happlicant's software in action
Jump on a quick demo call to see how Happlicant's ATS/CRM can save you time and help you grow your agency.




